Senior UI/UX Designer at LCBO working closely with Mobile Lead, Design Manager, Business Analyst and Developers to enhance and improve the existing LCBO Mobile App and modernizing the Internal Portal Pages and Applications. Before LCBO I was a Visual/UI Designer at Home Depot Canada e-Commerce Department, Worked and created the prototypes and wireframes of the various pages of Prepared both responsive UI & UX materials and elements for Web and Mobile views in Sketch and Axure. Before Home Depot, I was the Toronto Star's Digital Art Director in charge of overseeing all UI & UX visual aspects of special projects for and daily production of the award-winning Toronto Star Touch App. With more than 10 years experience art directing and designing websites, apps, and print collateral, I am a creative force uniquely skilled at balancing both aesthetic and editorial aspects in any story.
contract senior ui/ux DESIGNER  -  lcbo  
july 2018 - NOW

User interface DESIGNER  -  HOME DEPOT  
april 2018 - july 2018

Designed visual mockups/prototypes from wireframes and delivered final design production-ready assets for development. Produced high-quality user interfaces and visual designs – from concept to launch for website. Participated in planning and executing usability testing, incorporated user feedback into final product design. Produced graphic user interfaces for desktop browsers, tablet and mobile devices. Spearheaded migrate projects that develop the common look and functionality to be migrated across the product suite to ensure user interface consistency based on homedepot component library style.

OCTOBER 2017 - april 2018
Designed visual mockups/prototypes from wireframes and delivered final website design production-ready assets for development. Collaborated closely with Product Manager, UX Analysers, and UX Designers to create and optimize complex user flows. Experience with Agile environment and Scrum Works. Produced high-quality user interfaces and visual designs – from concept to launch on responsive web for all devices.
Art Director, DIGITAL  -  Toronto Star
march 2017 - august 2017
Promoted to expand my role as Art Director, Digital. Continue to oversee the major news projects on all digital platforms and follow through on all phases of digital execution. I also design the Toronto Star Touch cover on a daily basis, and work closely with the Executive Creative Director and Design Manager to prepare all the UI elements for every edition.
Art Director, star touch app  -  Toronto Star  
august 2016 - march 2017
Promoted to "Art Director, News" for the award-winning app Toronto Star Touch. Oversee all assigned stories and special coverage for different sections. Work closely with the Director of Tablet for Editorial, Production Manager and Design Manager to prepare the whole edition on a daily basis, including the design of the screen cover.
assistant art director, star touch app  -  Toronto Star  
september 2015 - july 2016
Assisted the art director in preparing the cover screens. Managed day-to-day news operation. Worked closely with an art director to assign different projects to different designers according to their specialties and abilities. Developed visual concepts and collaborated with reporters, editors, producers and photographers to produce high-quality section design.
senior VISUAL designer, star touch app  -  toronto star
march 2015 - august 2015
Hired in the early stage of the creation of the Star Touch creative team to work on the look and feel, and the development of several storytelling methods templates. Collaborated and worked closely with newly hired designers to make the training process faster. Designed and prepared advanced screens for use after launch.
Senior VISUAL Designer  -  Group of Gold Line
June 2012 - March 2015
Managed and developed the company’s new branding for all visual internal and external communications, including the company’s online content, marketing content, and web and TV platforms. Designed print and online B2B and B2C material. Created the first GL brand manual, with complete detailed graphic standards to be used as the primary point of reference throughout the company. Responsible for new hire training including the use of templates for print and web designs.
DESIGN LEAD  -  CDI Marketing and Advertising Agency
  March 2011 - June 2012
Managed and lead a dedicated team of designers responsible for creating visual and graphical content for print advertising. In charge of every visual aspects of the overall brand, from conception and visual design to delivery and evaluation for print and web designs.

Sketch; flinto; principle; invision; axure; aem; adobe cc (photoshop, illustrator, indesign, acrobat, xd); final cut pro; html5/css; wordpress; microsoft office

Web design certificate - tdsb, toronto
May 2009 - June 2010
Bachelor of Arts in Graphic Design - University of Arts, Tehran
April 1999 - July 2003
Diploma of Arts in Graphic Design - School of Arts, Tehran
May 1993 - April 1999

NNA (National Newspaper Awards)
1- Best Presentation - Toronto star team
2- project of the year - Toronto star team
2015 (edmonton, canada)

Autism Poster Design Contest
5th Place Award - Special Jury Award
2009 (Rome, Italy)

Art Department Award of Excellence in Recognition of Top Academic Performance
Tehran arts university
2003 (Tehran, Iran)

Dean’s Award, Graphic Design Department
Tehran Arts University
2000, 2001, 2003 (Tehran, Iran)
Back to Top